Greg Zuerlein’s 57-yard, walk-off boot sent the Los Angeles Rams to the Super Bowl, but the path to franchise’s first league championship bout since 2001 started roughly 10 months ago.
Last March, the team most noted for its offensive transcendence and aggressiveness on the field in 2017, geared up for their 2018 campaign by vigorously searching for (and adding) talent.
They acquired disgruntled Chiefs No. 1 cornerback Marcus Peters via a trade. They traded a first-round pick (no. 23 overall) to the Patriots for Brandin Cooks. They plucked Aqib Talib in a trade with the Broncos. They placed Ndamukong Suh from free agency on a one-year, ‘rental’ deal for this moment.
At one point, before the Cooks trade, there was rumored interest between the Rams and Giants star receiver Odell Beckham Jr.
After watching the Eagles roll to a championship via going after players in trades and free agency, rather than waiting and developing their own prospects, the Rams assertively one-upped last year’s Super Bowl champions by digging for talent via every avenue possible.
The Rams embraced the ultimate, ‘win-now’ mode, but also made progress in solidifying their nucleus for seasons to come.
The team opted to extend Todd Gurley’s contract on a four-year, $60 million deal. Upon trading for Cooks, who had one year left on his rookie contract, the team gave him a five-year, $81 million extension.
Then, after a stare down that saw Aaron Donald, the NFL’s best defensive player, skip their training camp and preseason, Los Angeles obliged Donald with a 6-year, $135 million extension.
As an interior force, Donald is perhaps the most disruptive to offenses than any other player in history at his position. Pairing him with Suh has helped produce a formidable duo, but the team still struggled to defend the run in the regular season, rating as the worst team in football against yards per attempt (5.1).
But like the 2006 Colts (who won Super Bowl XLI), they’ve buckled down in the postseason, corralling the NFL’s leading rusher, Cowboys running back Ezekiel Elliott (20 carries, 47 yards), then stymieing the NFL’s best running back duo, Saints’ Mark Ingram and Alvin Kamara (21 carries, 48 yards).
Although the Rams are thin at the linebacker spot, their talented secondary has one of the league’s best duos of playmaking cornerbacks in Marcus Peters and Aqib Talib, who are both newcomers.
But even with a vast collection of talent on defense, and a wizard defensive coordinator in Wade Phillips, the Rams haven’t been as effective as they hoped on defense. But by cracking down on their usual mistakes in the postseason, they’ve done just enough to balance out an offense that has been virtually transcendent under mastermind, 33-year-old head coach Sean McVay, and third-year quarterback Jared Goff.
After a minor injury to Gurley and a season-ending injury to trust receiver Cooper Kupp, the Rams offense hit a wall in December, as most (including me) fitted them for an early postseason exit to regroup for next year.
But McVay’s futuristic offensive scheming adapted to more of an almost-old school vibe of pounding C.J. Anderson, a Super Bowl 50 hero, and journeyman running back, acquired in December. Anderson ran wild versus a tough Cowboys defense in an NFC divisional round matchup. And on Sunday, when Gurley had perhaps the worst game of his career, and Anderson was corralled to just 2.8 yards per carry, Goff led the Rams on a 13-point comeback on the road in the NFC championship game.
Goff has improved dramatically in each of his first three seasons, and in just two years, McVay has become a top-five coach, taking home Coach of the Year honors last year, and leading his team to an NFC title in his second season.
While utilizing a heavy attack of tight-bunch formations and inside zone running plays out of the shotgun formation, the Rams have built up a high-scoring offense. On defense, the Rams have finally started to figure things out as a team, rather than a collection of talent.
So when Zuerlein’s kick sailed through the uprights in New Orleans, the Rams were going to the Super Bowl. But they knew this all along. They went all-in on this season, while still hedging for the future, and it worked out.